Real Estate SEO: Best Tips to Dominate Local Search

The real estate market is fiercely competitive, and growth is accelerating. Everyone is attempting to boost their presence and obtain those listings by whatever means possible. Businesses rely on people being aware of their existence. As a real estate agent, you are fully aware of this, however, it doesn’t matter if you have the best properties in the world if no one knows you’re there.

If you’re reading this, you already know how important search engine optimization or SEO is to your business. Now is the time to put that information to work by boosting your local SEO. Mastering or even just enhancing SEO can help you knock out the competition and substantially boost your client base. 

Here are six recommendations from an established SEO services Tucson agency for real estate agents who want to improve their local SEO.

Scout your competition

Make a list of keywords that are relevant to your company and what people will be looking for, such as “home and lot for sale in” or “house and lot for rent in.” Do a proper search on Google, and don’t forget to check other top-ranked sites and your favorite real estate marketing agency. Look for commonalities in the material or information on these pages. You’ll almost always come across pages and pages of listings.

Get in the Google Good Books

Registering your real estate business for visibility in the Google 3-pack is perhaps the easiest task you can do to boost your presence in local Google SERPs instantly. The Google 3-Pack provides businesses with a top-tier presence in the highly sought-after top three places of local SEO. Users will get a glimpse of your real estate firm using data from your Google My Business profile, Google+, and Google Maps. A link to your website, Google Map instructions, and your star review rating are all included in your listing.

Listing In local business directories

Search engines will check the authenticity of your business to avoid displaying false or manipulative material in their local search results. Checking for references of your business in internet databases is one of the methods a search engine like Google uses to confirm your business’s credibility. 

Online directories such as Yelp, Google, Bing, Yahoo!, and Merchant Circle are popular among users. In addition, there are advertising directories for real estate agents in particular, where your details may already be listed.

Ensure good accessibility 

Is it possible to have a pleasant user experience on your website? If that’s not the case, you’re way behind the competition. First, you must create a website that is easily accessible. For example, visually handicapped folks can use screen reading tools. This will guarantee that your customer base grows. As a result, various firms ensure that their websites are ADA compliant.

Publish useful and relevant content

You can use your blog to drive visitors to your website, like small businesses. You can write blogs that are beneficial to your target audience. This means that your blogs must be sufficiently informative to attract potential clients.


SEO evolves at a rapid pace. You never know when Google will add new capabilities to its SERPs for local searches, but you can always expect them. That’s why it’s critical to stay on top of local SEO at all times. If you don’t have the time or resources to make these changes, you might want to consider hiring a small business Tucson SEO expert.


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